Loopy researches your client’s customers and writes the ad brief for you.
It works for every client, whether you run 5 DTC brands or 50.
Your client
svensisland.com.auWhat customers said
Trustpilot review“Steroids would help at the start but his eczema never completely cleared before another flare up happens.”
r/30PlusSkinCare“The only thing that truly helps me is hydrocortisone 😭 but can’t use it too often.”
Ideas, by stage
The brief
Your child’s eczema won’t calm until you try natural.
11Keep the before and after split with the line down the middle.
You have Ad Library open in one tab and ChatGPT in another. Your notes sit in Sheets and the brief lives in Notion. It takes hours for every client before a designer can even start.
“the biggest bottleneck isn’t the media buying; it’s the creative research and validation”
And you can always see where it came from.
Loopy opens your client’s website and notes their real colors, fonts and logo.
logoIt reads reviews, Reddit threads and comments, even old ones you’d never find. Then it saves what buyers said, word for word.
The prescription works but always comes back a few days after we stop.
The cream works but wow the stench... My kids refuse because of how it smells.
Became idea #5: “Smell too strong? Kids will use this.”
I avoid going out sometimes because I’m so anxious about people staring or asking questions.
It writes ad ideas for each awareness stage and ranks them. You get a plain reason for each one.
ranked #1: strong objection - addresses skepticism - product-aware fit
Pick the ideas you like, and Loopy writes the brief with hooks, copy, reference ads and notes for your designer.
123From a Trustpilot review: “going crazy hearing the scratching at 2am”
Every idea speaks to a buyer at a different stage, so you test new angles instead of tiny variations.
These are real ideas Loopy wrote for svensisland.com.au, each next to the ad it borrowed its layout from.
So Loopy starts with better input. It reads what your client’s customers say and studies the ads that already run in their space. Then it writes with rules from the best ad writers of all time.
Be specific, then test to see what works.
Write to what the buyer already knows.
Give facts, not hype, and don’t make it look like an ad.
Proof works best with a real number or a real name.
We built their rules into Loopy, along with the playbook of the agency we work with.
Connect your client’s Meta and Google Analytics accounts, which Loopy can only read. It looks at which ads did well and uses those lessons in the next brief. This part is still new, but it’s live now.
Built with operators
We built Loopy with a Meta ad agency. It follows the playbook they use for their DTC clients.
Pay monthly, or pay yearly and save 15%.
See it work on your real brand.
$0
Start freeResearch and briefs for your first few clients.
$249/mo
$83 a brand
Start with 3 brandsKnow what ad to make next, for every client.
$499/mo
$50 a brand
Start with 10 brandsFor rosters bigger than 10 clients.
Custom
Talk to usPick a plan in the app and pay by card.
No. There’s no prompt box and no templates to pick from. A real browser reads your client’s site, and the ideas come from customer research and a library of competitor ads, sorted by how long they stayed live on Meta.
No. It works from your client’s live site and anything they gave you, like a deck, call notes or an old brief. It uses product photos exactly as they are and never redraws them.
You spend 20 minutes with the founders. We run one of your clients through Loopy while you watch, and you keep the brief. We’ll also ask where your week goes, because that tells us what to build next.
You get a client-ready brief sorted by awareness stage, with copy, reference ads and notes for your designer. You can share it as a link or export it as a PDF or Markdown file. Loopy can also make static ads in feed and story sizes if you want them.
Yes. We build Loopy with a small group of agencies. Tell us which part of your creative work takes the most hours, and we’ll work on it next.
Your first client brief is free, and you don’t need a card. After that, plans start at $249 a month, and paying yearly saves 15%.
In a 20-minute demo, we build the brief live on your client’s site, and it’s yours to keep.
